A Web site just for DINKS

The editor of Dual Income No Kids recently emailed to make me aware of her Web site! It's full of articles and resources for childfree couples. I like the fact that they focus on couples who are permanently childfree and those who are just procrastinating. Even if you plan to have kids eventually, you can still make the most of your childfree existence!

From the site:
In an effort to effectively market to a specific demographic, some New York marketing guru years ago came up with the acronym DINK to identify household’s with two working adults with no children. It stuck. DINK stands for Dual “or Double” Income No Kids. The general perception is that since these couples don’t have children (yet), they have more discretionary income to buy high priced luxury products and services. Certainly, many of these couples have a healthy amount of disposable income. But, in a society that still puts a value on procreation, people who eschew the joys of parenthood even for a short time in life are still looked upon as being somewhat against the norm.

Over the years, due to the lack of more specific terminology, the word DINK has often been misused to also categorize couples who wish to remain permanently childfree. This is rarely the case as “DINK status” is usually temporary. Being a DINK is one of many stops along the road in a relationship. For example, a newly married couple without children would be classified as a Double Income No Kids household until such time as they had children.
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